{"id":2597,"date":"2022-09-05T07:05:48","date_gmt":"2022-09-05T07:05:48","guid":{"rendered":"https:\/\/inverseschool.com\/blog\/?p=2597"},"modified":"2024-11-10T06:42:25","modified_gmt":"2024-11-10T07:42:25","slug":"brand-archetype","status":"publish","type":"post","link":"https:\/\/inverseschool.com\/blog\/article\/brand-archetype\/","title":{"rendered":"\u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0647\u0627 \u0648 \u06f1\u06f2 \u06a9\u0647\u0646 \u0627\u0644\u06af\u0648\u06cc \u06cc\u0648\u0646\u06af"},"content":{"rendered":"\n

\u06a9\u0627\u0631\u0644 \u06cc\u0648\u0646\u06af\u060c \u0631\u0648\u0627\u0646\u06a9\u0627\u0648 \u0645\u0634\u0647\u0648\u0631 \u0633\u0648\u0626\u06cc\u0633\u06cc\u060c \u06f1\u06f2 \u0627\u0644\u06af\u0648\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0634\u062e\u0635\u06cc\u062a \u0627\u0646\u0633\u0627\u0646\u200c\u0647\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0631\u062f\u0647 \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u0647\u0645 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0647.<\/p>\n\n\n\n

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\u06f1\u06f2 \u06a9\u0647\u0646 \u0627\u0644\u06af\u0648 \u062f\u0631 \u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f\u200c <\/h2>\n\n\n\n

\u06f1- \u062e\u0627\u0644\u0642 (Creator)<\/strong><\/h3>\n\n\n\n

\u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u06cc\u0627 \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u0628\u0627 \u062e\u0644\u0627\u0642\u06cc\u062a \u0648 \u0646\u0648\u0622\u0648\u0631\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0646\u060c \u0647\u0645\u06cc\u0634\u0647 \u067e\u06cc\u0634\u0631\u0648 \u0648 \u06a9\u0633\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062f\u0633\u062a \u0631\u0648\u06cc \u06cc\u06a9 \u062d\u06cc\u0637\u0647 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u0630\u0627\u0631\u0646 \u0648 \u062a\u0648\u0644\u06cc\u062f\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646.<\/p>\n\n\n\n

\u0627\u0648\u0646\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u0634\u0648\u0646 \u0622\u0632\u0627\u062f\u0627\u0646\u0647 \u0641\u06a9\u0631 \u06a9\u0646\u0646 \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u0632 \u0647\u0645\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u0634\u0648\u0646 \u062e\u0644\u0642 \u0627\u0631\u0632\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0631\u0627\u06cc \u0647\u0646\u0631\u0645\u0646\u062f\u0627 \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u06af\u0631\u0627\u200c\u0647\u0627 \u062e\u0648\u0634\u0627\u06cc\u0646\u062f\u0647 \u0648 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0646\u062f\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f\u060c \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u067e\u06cc\u0631\u0648\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u060c \u062a\u0648 \u062d\u06cc\u0637\u0647 \u0647\u0646\u0631\u060c \u062f\u06cc\u0632\u0627\u06cc\u0646\u060c \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc \u0648 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0641\u0639\u0627\u0644 \u0647\u0633\u062a\u0646\u060c \u0645\u062b\u0644 \u0627\u062f\u0648\u0628\u06cc \u0648 \u0627\u067e\u0644.<\/p>\n\n\n\n

\u06f2- \u062f\u0627\u0646\u0627 (Sage)<\/strong><\/h3>\n\n\n\n

\u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u0646\u0634 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u0647\u060c \u0627\u06cc\u0646 \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u062f\u0646\u0628\u0627\u0644 \u062d\u0642\u06cc\u0642\u062a \u0648 \u0646\u0628\u0648\u063a \u0648 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0646 \u0627\u06cc\u0646\u200c\u0647\u0627 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u200c\u0647\u0627\u0634\u0648\u0646 \u0647\u0633\u062a\u0646. \u0628\u0631\u0646\u062f\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u0633\u0645\u062a\u0634\u0648\u0646 \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u0647\u060c \u0628\u0647 \u062c\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0628\u0647\u0645\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062b\u0627\u0628\u062a \u0634\u062f\u0647 \u0648 \u0622\u0645\u0627\u0631\u06cc \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646. \u0645\u0639\u0644\u0645\u200c\u0647\u0627 \u0648 \u0627\u0633\u062a\u0627\u062f\u200c\u0647\u0627 \u0648 \u06a9\u0633\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648 \u062d\u0648\u0632\u0647 \u062e\u0628\u0631 \u0648 \u0631\u0633\u0627\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646 \u062c\u0632 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0647\u0633\u062a\u0646.<\/p>\n\n\n\n

\u0645\u062b\u0627\u0644 \u062e\u06cc\u0644\u06cc \u0648\u0627\u0636\u062d \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f\u060c \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0634 \u06a9\u0647 \u062a\u0642\u0631\u06cc\u0628\u0627 \u0647\u0645\u0645\u0648\u0646 \u0628\u0631\u0627\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062c\u0648\u0627\u0628\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u06cc\u200c\u0631\u06cc\u0645 \u0633\u0631\u0627\u063a\u0634.<\/p>\n\n\n\n

\u06f3- \u0645\u0631\u0627\u0642\u0628 (Caregiver)<\/strong><\/h3>\n\n\n\n

\u0628\u0631\u0646\u062f\u200c\u0647\u0627\u06cc \u0645\u0631\u0627\u0642\u0628 \u0632\u06cc\u0628\u0627\u06cc\u06cc\u060c \u0633\u0644\u0627\u0645\u062a\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u0635\u0648\u0635 \u06a9\u0648\u062f\u06a9\u0627\u0646\u060c \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u0647\u0633\u062a\u0646.<\/p>\n\n\n\n

\u0627\u0648\u0646\u0627 \u0645\u0647\u0631\u0628\u0648\u0646 \u0648 \u062d\u0645\u0627\u06cc\u062a\u200c\u06af\u0631\u0646\u060c \u0645\u062b\u0644 \u0645\u0627\u062f\u0631\u06cc \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0686\u06cc\u0632\u0647\u0627 \u0631\u0648 \u0628\u0631\u0627\u062a\u0648\u0646 \u0645\u06cc\u200c\u062e\u0648\u0627\u062f. \u00abWorld Wildlife Fund\u00bb \u0645\u062b\u0627\u0644 \u062e\u0648\u0628\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u06a9\u0645\u067e\u0627\u0646\u06cc \u0647\u0627\u0633\u062a.<\/p>\n\n\n\n

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\u06f4- \u0645\u0639\u0635\u0648\u0645 (Innocent)<\/strong><\/h3>\n\n\n\n

\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0635\u0648\u0644 \u0627\u062e\u0644\u0627\u0642\u06cc \u0633\u0641\u062a \u0648 \u0633\u062e\u062a\u06cc \u062f\u0627\u0631\u0646 \u00ab\u0645\u0639\u0635\u0648\u0645\u00bb \u0647\u0633\u062a\u0646. \u0628\u0631\u0639\u06a9\u0633 \u0627\u0644\u06af\u0648\u06cc \u00ab\u0639\u0627\u0642\u0644\u00bb\u060c \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u0647\u0645\u0647 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0631\u0648 \u0633\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0647. \u0627\u06cc\u0646 \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u0646\u0645\u06cc\u200c\u062e\u0648\u0627\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u060c \u0628\u0647 \u06a9\u0633\u06cc \u06cc\u0627 \u0686\u06cc\u0632\u06cc \u0622\u0633\u06cc\u0628 \u0648\u0627\u0631\u062f \u06a9\u0646\u0647 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0645\u062b\u0628\u062a\u0646. \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0632\u06cc\u0628\u0627\u06cc\u06cc \u06cc\u0627 \u0645\u0631\u0627\u0642\u0628\u062a \u067e\u0648\u0633\u062a \u0631\u0648 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u0645\u062b\u0644 \u00abTrue botanical\u00bb\u060c \u062a\u0645\u0631\u06a9\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0628\u0631\u0646\u062f\u200c\u0647\u0627\u060c \u0631\u0648\u06cc \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0637\u0628\u06cc\u0639\u06cc \u0648 \u062e\u0627\u0644\u0635 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u200c\u0634\u0648\u0646\u0647.<\/p>\n\n\n\n

\u0627\u0644\u0628\u062a\u0647 \u0627\u06af\u0631 \u0634\u0645\u0627 \u062c\u0632 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f \u0628\u0627\u06cc\u062f \u062d\u0648\u0627\u0633\u062a\u0648\u0646 \u0628\u0627\u0634\u0647\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u0635\u062f\u0627\u0642\u062a \u0648 \u0634\u0641\u0627\u0641\u06cc\u062a \u0628\u0627\u06cc\u062f \u067e\u0627\u06cc\u0647 \u0627\u0635\u0644\u06cc \u0628\u0631\u0646\u062f\u062a\u0648\u0646 \u0628\u0627\u0634\u0647\u060c \u0646\u0628\u0627\u06cc\u062f \u0633\u0627\u062f\u0647\u200c\u0644\u0648\u062d \u0648 \u063a\u06cc\u0631\u0648\u0627\u0642\u0639\u06cc \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u06cc\u062f.<\/p>\n\n\n\n

\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f<\/a><\/p>\n\n\n\n

\u06f5- \u0634\u0648\u062e (Jester)<\/strong><\/h3>\n\n\n\n

\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u060c \u0686\u0631\u0627\u063a \u0645\u0647\u0645\u0648\u0646\u06cc\u200c\u0627\u0646!  \u062e\u0648\u0634 \u0645\u06cc\u200c\u06af\u0630\u0631\u0648\u0646\u0646\u060c \u0645\u06cc\u200c\u062e\u0646\u062f\u0646 \u0648 \u062e\u06cc\u0644\u06cc \u062e\u0648\u062f\u0634\u0648\u0646 \u0631\u0648 \u062c\u062f\u06cc \u0646\u0645\u06cc\u200c\u06af\u06cc\u0631\u0646 \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646 \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0647\u0645\u06cc\u0646 \u0631\u0648\u062d\u06cc\u0647 \u0631\u0648 \u062c\u0630\u0628 \u06a9\u0646\u0646.<\/p>\n\n\n\n

\u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0633 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0646\u060c \u0644\u0630\u062a \u0628\u0631\u062f\u0646 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0648 \u0627\u0632 \u0646\u0627\u062d\u06cc\u0647 \u0627\u0645\u0646 \u062e\u0627\u0631\u062c \u0634\u062f\u0646\u060c \u0645\u0639\u0631\u0641 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u0647\u0633\u062a\u0634 \u06a9\u0647 \u0634\u0627\u06cc\u062f \u062e\u06cc\u0644\u06cc \u062c\u0627\u0647\u0627 \u067e\u06cc\u062f\u0627 \u0628\u0634\u0647 \u0627\u0645\u0627 \u063a\u0630\u0627 \u0648 \u0633\u0631\u06af\u0631\u0645\u06cc \u062f\u0648 \u062a\u0627 \u0628\u062e\u0634\u06cc \u0647\u0633\u062a\u0646 \u06a9\u0647 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646.<\/p>\n\n\n\n

\u06f6- \u062c\u0627\u062f\u0648\u06af\u0631 (Magician)<\/strong><\/h3>\n\n\n\n

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\u06f7- \u0641\u0631\u0645\u0627\u0646\u0631\u0648\u0627<\/strong><\/h3>\n\n\n\n

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\u06f8- \u0642\u0647\u0631\u0645\u0627\u0646<\/strong><\/h3>\n\n\n\n

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\u06f9- \u0622\u062f\u0645 \u0645\u0639\u0645\u0648\u0644\u06cc<\/strong><\/h3>\n\n\n\n

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\u06f1\u06f0- \u0633\u0631\u06a9\u0634<\/strong><\/h3>\n\n\n\n

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\u06f1\u06f1- \u062c\u0633\u062a\u200c\u0648\u200c\u062c\u0648\u200c\u06af\u0631<\/strong><\/h3>\n\n\n\n

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\u06f1\u06f2- \u0639\u0627\u0634\u0642<\/strong><\/h3>\n\n\n\n

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\u06a9\u0627\u0631\u0644 \u06cc\u0648\u0646\u06af \u062f\u0631 \u0632\u0645\u0627\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0635\u062d\u0628\u062a \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u200c\u0647\u0627\u060c \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0632\u0645\u0627\u0646\u0647 \u062e\u0648\u062f\u0634 \u062c\u0644\u0648 \u0628\u0648\u062f\u0647. \u062d\u0627\u0644\u0627 \u0646\u0648\u0628\u062a \u0634\u0645\u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0631\u0627\u062b\u0634 \u0631\u0648 \u0627\u062f\u0627\u0645\u0647 \u0628\u062f\u06cc\u062f \u0648 \u0628\u0639\u062f \u0627\u0632 \u0634\u0646\u0627\u062e\u062a \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u200c\u0647\u0627\u060c \u00a0\u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0634\u062e\u0635\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0646\u062f \u060c \u0627\u0632 \u0646\u0633\u062e\u0647\u200c\u06cc \u0628\u0631\u0648\u0632 \u0634\u062f\u0647\u200c \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n

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